Call to Action TODAY/Executive Summary

  • Get a Bloglines account and start reading and commenting on blogs of interest (I suggest ten per domain you are interested in plus PubSub search RSS feeds) see "You should be reading these blogs" below for an initial list.WARNING: your Bloglines subscriptions are stored on a public server since Bloglines is a hosted web application. If you don't want your subscriptions, keyword and link search feeds to be accessible to others, then use a native application such as FeedDemon (Windows) or NetNewsWire (Mac) instead.
  • Start a blog about your passion or a client's passion TODAY. I would prefer you use a Blogware blog or Bryght community site/"super blog" but a 'rising tide lifts all boats' so if you can't afford our really low prices, it's fine to try Blogger which is free and a fun way to get your feet wet, but limited in reliability and features. Plenty of other blogging systems out there such as MovableType if you don't like Blogware or Bryght.
DETAILS
  • I am a Blogger
    • Blogging since 1999, streamlinewebco.com, urbanvancouver.com, vaneats.com
    • worked at Nortel for many years: software development and developer relations 1st blog for internal sharing between Vancouver, Dallas, London, Ottawa
    • update over half a dozen blogs every day
    • I blog for a living, work for Bryght
  • PR is dead & Blogging killed it
    • Provocative and perhaps hyperbole and not going to happen overnight but "don't overestimate the impact of blogging in the short term and underestimate it in the long term"
    • Another example of Disintermediation cf. Travel Agents, Programmers, Dell
    • Fortunately, good PR people will survive. just like a few good programmers in Canada and the USA wlll survive
    • Doc Searls, Cluetrain, messages are dead; it's about conversations, DIY IT inspired my concept of DIY PR
    • Ross Mayfield: PR only good for coordination
    • My PR is dead and Traditional PR is dead long live DIY PR
    • StreamLine
      • Radiant Digital - Blogs accelerate information flow
      • Blogs the marketing killer
    • Boris is #1 in Google for: Technology consulting Vancouver due solely to his blog.
    • Tech CxOs are blogging - Tim Bray, Jonathan Schwartz of Sun, Microsoft likes it, has 800 public blogs and Bill Gates publically endorsed blogs at a recent CEO summit
  • Start Blogging now to learn about and experience the new world
    • start blogging yourself now
    • start helping strategic clients blog now
    • Not just for tech companies anymore, is the web just for tech companies?
    • PR bloggers worldwide are on board cf.
    • Blog Tools are cheap - Blogger is free, our products are cheap: Blogware for individuals and Bryght for corporations, organizations and communities
  • Blogs are unedited voices on digital paper
    • unedited voice of a person or a group ii) digital paper - can be used for teenager's diary, can also be used by politicians, marketeers, support tool, internal knowledge sharing, you name it
    • an easy way to put content online using nothing more than a web browser
    • each posting has a unique URL which is called a "permalink", posts can be text, photos, and now audio and video
    • blogs have ping (Hello world, I have new stuff) and RSS feeds (new stuff) that enable just in time search engines like PubSub, Feedster, etc. and notification when a site updates (no manual surfing, very easy to keep up with many blogs and other sites (NYTimes) that have RSS feeds)
    • best way to get a high google rank
  • Blogs have a high Google rank because they are networked digital paper
    • advances since Tripod/GeoCities: more 'writing on the web' experience from Hotmail; RSS and pings; broadband enables photo and multi-media blogging; tools are better and easier to use
    • networked digital paper, RSS and pings -> Google, PubSub, Technorati, Feedster
  • Read blogs and blog compelling content constantly to get a high Google Rank and make money
    • post frequently w/meaningful titles (put unique phrase at front, use small number of meaningful categories)
    • link frequently to competitors and sources
    • show your passion for and knowledge of your domain (but don't need to give away all your secrets)
    • connect with customers, speak in your voice (i.e. not 100% self promotion since that's not a natural voice) and have a two way conversation through links and comments; take criticism in stride
    • Tools
      • Bloglines - The Hotmail of Blog Readers - Read Blogs and other sites with RSS feeds such as the New York Times
      • Windows - Reads RSS like Bloglines and allows you to write blog posts
      • NetNewsWire - Mac - Reads RSS like Bloglines and allows you to write blog posts
  • You should be reading these blogs (PR and others)
    • This is an example list to get you started. It is not definitive! I am sure you will find your own favourites.
    • canuckflack - Canadian PR blog
    • Micro-Persuasion - Steve Rubel - master PR blogger based in NYC
    • Robert Scoble Microsoft evangelist and master blogger, Channel 9 - grassroots evangelist blog from Microsoft complete with low tech but effective videos
    • Flickr
      • re-invented photoblogs from outside in
      • my Flickr photo blog